When I was about 10, my mother sent me into the grocery store to buy a bar of soap. I came out empty-handed and explained that they didn't have any soap; they only had Zest. (There was an ad at the time that claimed "Zest: it washes cleaner than soap," or words to that effect.)
A childhood belief about adverts

others believed things like this
- I believed that burglars ate soap & lipstick— Karen
- I used to think that bath beads were candy until I bit into one! What a shock that it was soap!— ~K~
- When i was a toddler i sued to believe that if you ate soap you would blow bubbles for the rest of your life.— KEL
- My friend convinced me that if I used a bar of soap to wash my hair instead of shampoo that I would go bald.— Michelle
- Soap Opera's are Soaps that sing Opera to you while you take a bath. Right???— Kid 1990
- I used to believe that the foam that sometimes washes up on the beach was shark saliva... — Tiffany