Theres this add on TV which is for a roof restaler. Part of its cachy song is Watch This Roof actually thats the name of this company.
Well on the way home one afternoon my friend and I say a sign saying Watch This Roof. Thinking it meant Watch this roof we stood on the road for nearly 20 minutes thinking something would happen. Later we found out that that sign meant the roof had been restalled by the company.
A childhood belief about adverts

others believed things like this
- I used to believe that a topless bar was like a bar which has no roof on it.Anon
- I use to think church was spelt turch because of the big T on the roof.Anon
- I used to believe my dad could honk the car horn by pushing on a mysterious spot on the roof of the car.— sarah b
- I used to believe the rain drops that fell from my roof at night were shooting stars— Kay
- that God lives in the roof of our church and makes electricity to light the chandeliers— M
- I thought for the longest time that a No Standing traffic sign meant no person should stand near that sign.— Shannon