When I was a kid I thought all newsagents/sweet shops in the UK were called "Benson & Hedges", because they were such a popular advertiser above such places. I used to ask my mum if we could go to Benson & Hedges to get sweets and she couldn't understand what I was talking about!
A childhood belief about going shopping

others believed things like this
- When I was little I thought
body shops were places to
work out.— ginny - I used to think small furniture shops were basically cottage converted charity shops.Anon
- When I was little, I couldn't understand why people called me a tomBOY, instead of a tomGIRL.— Amanda
- I thought that the Chewit wrappers were different flavours as they were different colours like the sweets— Helen
- Until about age 9, I thought there was a country called "Operaland" where everyone sang instead of talking.Anon
- For many years I didn't understand why everyone was talking about the 'youth in Asia' (euthanasia).Anon