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A childhood belief about speaking

My fianace grew up around his father and cars and always talking about them, looking at them, etc. One night I noticed that he was using the word "deluxe" in the wrong context, and asked him what he thought it meant. When he responded that it mean "bad" or "worse then the rest" i was baffled that he had the exact opposite meaning of what it really meant. I asked him why he thought that. He said that because in cars the "deluxe" version is always the worse of the models. You have stuff like "supreme" and all the super decked out models. Than the base model they still call something nice like "deluxe" even though it's the bottom model. So he thought it meant crappy version.

Anon

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