When I learned to read the TV guide, I thought "To Be Announced" was the name of a TV Show.
I thought it was like "To Tell The Truth," and eventually I convinced myself I had heard it introduced with that same kind of deep male narrator voice:
"TO BE....[pause]....ANNOUNCED!"
A childhood belief about tv shows

others believed things like this
- 'To Be Announced' in the TV guide was a film that was on all the time!— Clare
- I used to believe that there was an actual show, listed in the various guides, called "To Be Announced."— Donna
- while my son was crying one day, my little brother announced that "babies cry to let off moisture". ha!— i'm laughing WITH you
- My 3 year old little girl announced after spinning around for ages that she was 'feeing guilty' :-)— Adam
- When I was a kid I though facial hair on a man is what gave them the deep voice — Adrian Z.
- I used to believe that, in cities, if you dug deep enough in anyone's lawn, eventually you'd hit the concrete.— Kevin Fox