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When I was a child my Mom helped me order a yellow plastic canteen with a red plastic strap on it from the back of a box of Rice Crispies. In the center of the canteen was a sticker showing Snap Crackle, and Pop. At the time, there was a coresponding TV commercial promoting the canteen and cereal which showed Snap, Crackle, and Pop moving around and talking on the canteen. I waited and waited for what seemed like a year to get the canteen...checking the mail every day. When it finally came, I excitedly opened the box and fully expected to see Snap, Crackle and Pop, moving around and having fun on the front of my new canteen. When I saw that the characters weren't moving...I was sure that the canteen must have been faulty.
I used to believe that films on TV used to carry on during the adverts. So if there was a car chase, I was missing it while they showed ads for dog food. I always wanted the ads to be really short so that I didn't miss anything important in the plot.
When I was about 10, my mother sent me into the grocery store to buy a bar of soap. I came out empty-handed and explained that they didn't have any soap; they only had Zest. (There was an ad at the time that claimed "Zest: it washes cleaner than soap," or words to that effect.)
iused to think the Foldger's coffee jingle went "The best part of waking up, is soldiers in your cup!" i still can't sing the song without picturing soldier's in your coffeecup...
When my son was about 3, I used to give him Ready-Brek for breakfast. Then he suddenly started refusing to eat it, and wouldn't tell me why. Finally, after a week or so of refusing and my asking "Why?" he finally burst into tears and said, "I don't want that little man to come!" It all clicked--Ready Brek had started running a TV commercial that showed a smiling little man emerging from the steam of the bowl, and my little boy obviously thought he was real, and would appear over every bowl of Ready Brek.
I used to think the kid who played Mikey on the "Life" commercials (Hey Mikey, he Likes it)actually died from eating Pop Rocks and drinking Coke at the same time.
Come to think of it, did he??
When I was little me and mum spent ages trying to find the meaning of the word 'judicious' so we could understand what the advertising jingle "and hands that judicious are as soft as can be with mild Green Fairy Liquid." really meant!!!
When I was little, I used to think the commercial advertising the Mitsubishi car was actually a Mr Fishy Car.
In the 1970s, Life Bouy Soap commercials showed people stepping out of the shower, squeaky clean, and two feet off the ground. I remember buying a bar of soap and excitedly taking a shower, expecting to "walk on air" like the people did in the ads. Two seconds after I stepped out of the shower it dawned on my how stupid I had been to believe the commercials.
In the U.S. there is this very long-running commercial for a bathroom cleaner with 'scrubbing bubbles.' In the commercial, the bubbles were these little round things with eyes and scrub brushes for moustaches. I always thought that if you poured out this particular brand your tub would fill with these little characters. A friend of mine (who grew up in another part of the country) believed the EXACT same thing, and neither sets of our parents would buy it for us so we could try. They always bought Comet. We're in our 30s now and still marvel at those little bubbles with faces.
When the advert breaks came on tv I used to belive that when they said "We'll be right back after these messages" that the tv people were reading mail.
When I was 8 an advertisement for Cif (cleaning stuff) showed little men coming out of the bottle to clean the floor.
When i went to my cousins house he started shouting @ me and burst into tears because his mum had just cleaned the floor and he believed that i had squished all the little men.
In Scotland the advert for our national soft drink, Irn-bru showed a bunch of guys and lassies developing phenomenal strength after drinking. I was sorely dissapointed when I could not obliterate concrete after a can or two.
When I was a young kid there used to be an advert on TV for Barrett Houses and the man would always say "The nation's second biggest house builder!". Naturally I was 110% convinced that our local house builder was THE biggest in the land. It was years later that I realised he was just a small builder who built just a few houses a year in our town.
My mother used to get incredibly frustrated when trying to order clothes for me out of a catalog. I persisted in the belief that if I wore the clothes that were pictured, I would look identical to the person who was wearing them in the catalog -- right down to hair and eye color.
There used to be a TV ad for Brute 33 which went, "where, where, where would you be without Brute 33?" Well my sister used to go around singing, "where, where, where would you be without Fruit Betty Green?"
When I was a child, I was deathly afraid of Mister Clean. I cannot explain this irrational fear...he just scares the hell out of me, to the point where I had nightmares about the advertising icon. Whenever a "Mister Clean" household cleanser ad would play itself out on my family's television set, my mother claims I would run from the room screaming.
When I was a child, living in Western New York State, our family drove up to Lake Erie every summer. We always passed a billboard that advertised DUTCH BOY PAINTS.It was a brand name. But I didn't realize that. I kept watching ahead, waiting, as I wanted to watch the little Dutch boy paint, in his funny cap, billowy blue pants, and funny little wooden shoes. We kept passing signs, but I never got to see the little dutch boy paint!
My sister and I once insisted that my parents buy Mrs. Butterworth's Pancake Syrup, and when they did, we sat at the table and waited for her to talk.
That was a lesson about the truth of advertising!
I used to see this advert on TV for handcream where they screwed up a dry leaf, then told you about the cream, and the leaf was green and fresh.
I honestly thought that if you put this handcream on a dead leaf, it would make it green again. How frustrating it was then that it never worked for me.....