The National Enquirer used to run television ads that teased you with tidbits from that week's issue. Then they would state, "On sale at newstands!" I always thought they were having a sale that week, and it would be cheaper then it usually was. One time I walked to several different stores trying to find one that had it discounted! (I was only 11!)
A childhood belief about adverts

others believed things like this
- When I saw signs stating "Lots for sale" I thought it meant that there was a lot for sale.— Robin
- i used to believe when you died you went to heaven and played sale of the century!!!!Anon
- I used to believe that if a item wasn't "on sale" then you weren't aloud to buy it.— Meagan
- I used to belive that, when a store held a "liquidation sale", all the unsold stuff would be melted down.— Marty
- i thought the for sale sign buy owner things meant that u could also buy the owner — brandi
- I used to think that a car boot sale was where motorists exchanged car boot lids.— Alan, Sheffield, UK