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A childhood belief about money

Growing up in Los Angeles in the 1960s and 70s, you couldn't turn on the television without seeing an ad from used car salesman Cal Worthington, a mildly colorful man whose idiosyncratic tic was including a different wild animal - say, a cheetah - in each ad. Anyway, I loved the guy.

In his ads, he'd abbreviate the prices of his cars, so for an asking price of $1,095, he'd say "ten ninety-five." Wow, I thought, you could get a car for 10 bucks! To me, this meant a) I had enough money in the piggy bank to buy a Ford Mustang even though I was seven-years-old, and b) our family was desperately poor, since Mom and Dad only had two cars worth, at most, 20 dollars.

— Brian Moore

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