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A childhood belief about adverts

When I was a kid, I saw a TV commercial advertising a place that was having a "liquidation sale" because it was going out of business. I had never heard that term before; I thought that it meant whatever merchandise was left unsold at the end of the going-out-of-business sale, they would take and melt down. (You know...liquidate!)

I figured it was some sort of marketing gimmick to coax people into coming to the sale and buying things - nobody wants to see so much stuff go to waste like that, after all. This all made perfect sense to me.

— Em

others believed things like this

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