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A childhood belief about adverts

As a child, maybe until I was about 7 or 8, I always wanted to send off for every special offer I saw on any kind of food or drink packet, whether it was for something I really wanted or not. I once saw on a bottle of tomato ketchup "Free from artificial colour and preservative". Because it had the word "free" on it, I thought it must be some kind of special offer. I was very disappointed when I tried to peel the label off and found no special offer underneath.

— Alan, Sheffield

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