As a child, maybe until I was about 7 or 8, I always wanted to send off for every special offer I saw on any kind of food or drink packet, whether it was for something I really wanted or not. I once saw on a bottle of tomato ketchup "Free from artificial colour and preservative". Because it had the word "free" on it, I thought it must be some kind of special offer. I was very disappointed when I tried to peel the label off and found no special offer underneath.
A childhood belief about adverts

others believed things like this
- i used to think the word "friendship" meant a special kind of rocketship that you went on with your friends.— chips ahoy!
- I used to believe that with a credit card, you could get anything you wanted for free.— Anonymous
- I used to believe that "gluten free" meant you could eat as much as you wanted without getting full or fat— Jess
- When I first heard Matt Monro's song "Born Free," I thought he was singing "Porn Free."Anon
- When i was a tiny lad, I used to think drug free zones were places where you can get drugs for free— Spencer
- I thought if food said it was fat free it meant you could eat as much as you want without getting fat!— Brainhead