I used to think that, because in the Empire Carpet commercials they sing,"800 588 2300 EMPIRE!!", Empire was part of the phone number and you'd have to dial 800-588-2300-EMPIRE to call them.
A childhood belief about adverts

others believed things like this
- i used to believe that my dog was really a cat in disguise trying to get information on the dog empire!— strange and used to be stupid
- I used to think the Empire State Building was called the "Ten-past-eight building".— Alex
- I always thought that my relatives were really tiny, and inside my phone when I talked to them on the phone.Anon
- when i was little i believed that your social security number was the number you were born on the earth — christine
- Did anyone else sing "Hark, the hairy angels sing"?— Jill
- My mum said that when I used to sing "noahs arc" at school I would sing "who built the arc, no one, no one"— Clare