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A childhood belief about adverts

A car commercial when I was about 5 or 6...
Correct words: "Like a rock"
What I heard: "Lacker up"
I always got confused wondering why they'd choose a slogan that didn't make sense. I didn't figure it out until I was 10/11 when my dad heard me singing along with the jingle and told me the actual words

Anon

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